Ocha Ocha Ocha Ocha Ocha Ocha
After falling in love with finding good dishes and enjoying them, the owner of OCHA Original began baking, making, and cooking for herself, then sharing these creations with others around her. This later became the idea to start a small booth at BTS Mochit Station to allow more people to enjoy this taste as well.
Due to its location as one of the biggest transit nodes in Bangkok, around 80,000 people pass through this station every day, many of whom are routine users.
OCHA saw the possibility to create a scenario where people could start sharing a little happiness during their regular day, so IF proposed the idea of creating a platform or a tool for people to share part of their happiness.
People can leave a delicately made dessert from OCHA as a gift on this platform, along with a message on the package, and OCHA’s staff will call the recipient to come and pick it up when they are available.
We used wooden plates as a tool and turned them into display shelves, which became the main element of this booth. Along with the corporate identity design by Symbolist Co., Ltd., OCHA's first booth located at BTS Mochit became one more spot in the city where people can share something warmly with others.
Location
Bangkok, Thailand
ClientsOCHA ORIGINAL
Gross Floor Area18 Sq.m.
Design Date2014
Completion Date2014
ArchitectIF (Integrated Field)
Brand Identity DesignerSYMBOLIST
Main ContractorCHAYATAT
PhotographerIF (Integrated Field)
