Ananta Ladprao Ananta Ladprao Ananta Ladprao Ananta Ladprao Ananta Ladprao Ananta Ladprao

"ANANTA Jewelry at Central Plaza Ladprao is the 3rd branch of its brand and the 1st branch of IF’s design.
The main purpose for the interior design of this branch is to express the clearer brand qualities, which are the QUALITY of the diamond, the CRAFTMANSHIP and the RELIABILITY, but at the same time, to keep some of the brand mood and tone as they were designed for the previous branches.

IF proposed the idea of using the shine of the diamond after being cut and polished as a pattern to map on the shop surface to create remembrance of the shop for passerby. Also, the diagonal pattern becomes the new character of ANANTA and creates the semi-transparent boundary for the shop.

On the contrary, for inside of the shop, the main thing to be focused on is the jewelry itself. To avoid any distraction that may happen, all elements other than the jewelry are decreased their identity to the lowest level. Also, with existing problems of having not enough storage space from previous shops, the interior of this shop consists of the plain white cabinet along two sides of the shops to hide all storage behind.

All parting lines from floor – wall – ceiling and show window are well aligned together to represent neatness (craftsmanship) and professional (reliability) of the brand. The texture of the fabric mounted on the cabinet gives the softness to the shop when touched by light. 
Accessibility to each area is arranged by the frequency and duration each space is occupied. Each area is defined by the materials, from the dark wooden floor in the entrance area to the signature color carpet on the Bridal area.

Important elements those help the jewelry to shine brightly are showcase and lighting design.
The show windows, tables or even seating play the background part. Their design and shape are focused on the neatness, sharpness and slenderness based on the cut of diamonds.

Lighting design plays the amplifier part. The main focus of the lighting on all jewelry in each showcase amplifies the shine of jewelry like a present in the well-prepared gift box for the beloved ones."