Simply Italian – Century Link Simply Italian – Century Link Simply Italian – Century Link Simply Italian – Century Link Simply Italian – Century Link Simply Italian – Century Link
From the North to the South
Launched alongside Simply Thai Century Link, Simply Italian marked the brand’s expansion into Italian cuisine with a fresh direction. Designed by IF across both interior and brand identity, the space embraces a younger audience with a lighter material palette, softer tones, and playful graphics. The goal was to translate Italian dining into a more casual, vibrant experience—aligned with the client's shift in strategy toward a new generation of customers.
Location
Shanghai, China
ClientsSIMPLY THE GROUP
