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Bangkok

Address

753/2 Somdet Prachao Taksin Road, Down Ka Nong, Thonburi, Bangkok, 10600

Simply Italian – Century Link Simply Italian – Century Link Simply Italian – Century Link Simply Italian – Century Link Simply Italian – Century Link Simply Italian – Century Link

From the North to the South

Launched alongside Simply Thai Century Link, Simply Italian marked the brand’s expansion into Italian cuisine with a fresh direction. Designed by IF across both interior and brand identity, the space embraces a younger audience with a lighter material palette, softer tones, and playful graphics. The goal was to translate Italian dining into a more casual, vibrant experience—aligned with the client's shift in strategy toward a new generation of customers.

Location

Shanghai, China

Clients

SIMPLY THE GROUP