Simply Thai – IFC Simply Thai – IFC Simply Thai – IFC Simply Thai – IFC Simply Thai – IFC Simply Thai – IFC
simply | thai
Located in the bustling IFC Mall near the iconic Pearl Tower in Shanghai, this redesign of a core Simply Thai branch introduces a fresh identity rooted in Thai tradition with a contemporary twist. The standout feature is the long, curved facade inspired by traditional Thai architectural profiles, paired with strip glass windows that invite visual connection between inside and outside. Inside, a new color palette of gold and green defines a distinctive character unique to this location. To optimize time and budget, the existing flooring was retained, while the ceiling became a focal point, featuring a reflective gold pattern that adds depth and richness. The layout was reorganized to enhance flow and functionality, delivering a space that balances heritage, modernity, and efficiency.
Location
Shanghai, China
ClientsSIMPLY THE GROUP
Design Date2015
Awards
-
DEmark Awards - Shortlist (2019)Interior Design
