Simply Thai – Suzhou Simply Thai – Suzhou Simply Thai – Suzhou Simply Thai – Suzhou Simply Thai – Suzhou Simply Thai – Suzhou
Reframing Thai Identity for a New Generation
Suzhou marked the first of the new-gen Simply Thai ventures outside Shanghai. Invited by the owner to help reposition the brand for a younger market, we proposed a refreshed brand identity—centered around keywords like vibrant, playful, and graphical. These were translated into spatial elements, colors, and visual storytelling. As part of a strategic rollout model, we invested in a custom ceiling artwork by Nakrob Moonmanas—offering a localized, cultural experience while keeping the rest of the design intentionally replicable for future branches.
Location
Suzhou, China
ClientsSIMPLY THE GROUP
Completion Date2018
Interior DesignerIF (Integrated Field)
Lighting DesignerKullakaln Gururatana
Environmental graphicIF (Integrated Field)
Brand Identity DesignerIF (Integrated Field)
after.designstudio
Ketsiree Wongwan
