Simply Thai – Hopson Simply Thai – Hopson Simply Thai – Hopson Simply Thai – Hopson Simply Thai – Hopson Simply Thai – Hopson
Scaling Identity: From Signature Details to Systemized Space
Simply Thai – Hopson represents a strategic move toward a more scalable rollout model. Having developed a set of signature furniture elements through earlier branches, the design team had already laid the groundwork for consistent branding across locations. Hopson builds upon this by expanding the focus from furniture to architectural components, such as the wardrobe wall first introduced at Grand Gateway. This project combines proven elements into a refined, cost-efficient language, setting the stage for faster, more cohesive expansion.
Building Type
01/01/2015
LocationShanghai, China
ClientsSIMPLY THE GROUP
