School of Engineering, University of Phayao School of Engineering, University of Phayao School of Engineering, University of Phayao School of Engineering, University of Phayao School of Engineering, University of Phayao School of Engineering, University of Phayao
Powering Wisdom, Connecting Communities
The faculty’s vision is to produce graduates who are well-rounded, with great wisdom and strong moral character—individuals capable of sustaining themselves and contributing to the well-being of their communities. These graduates will be recognized nationally and internationally as leaders in science and technology.
The logo consists of two key elements: a gear icon and a wordmark. The gear has 19 teeth, representing three interconnected layers—School, University, and Community. These gears symbolize the transmission of power from the smallest unit (School) to the larger systems (University and Community), reflecting the ripple effect of the School’s impact. The negative space at the center of the icon forms a stone inscription, representing wisdom and education.
The brand’s visual language expands upon the concept behind the logo. It draws from distinctive Thai textile patterns, simplified and layered using representative elements and the corporate color palette. These layered graphics represent the interconnected relationship among the School, University, and Community.
The primary Thai typeface used is ‘วศ. พะเยา,’ inspired by the ancient Thai Phak Kham script, once used in the Lanna and Isan regions. The typeface blends curvatures, angles, and linear strokes—resulting in a style that feels both traditional and playful.
Location
Phayao, Thailand
ClientsSchool of Engineering, University of Phayao
Design Date2021
Completion Date2022
Brand Identity DesignerIF (Integrated Field)
